Our strategy

We shall, through focusing on organic salmon and new farming technology with minimal environmental impact, produce and sell 33,000 tonnes of salmon with increased profitability by 2028.

Profitable growth in volume

We shall have profitable growth through a combination of improvements in production and capacity in new, low-impact salmon farming technology, without lice.​

Succeed with new technology

We shall succeed with new, low-impact farming technology in the sea. The production in Watermoon shall be better than in our best open net pen facilities.​

The most sustainable seafood farmer

We aim to be the most sustainable seafood farmer, with the lowest carbon footprint and within the thresholds for sustainable growth in the traffic light system.​

Customer focus

We will produce the fish our customers want, with the right size, the right quality and at the right time. We will create value by building on the history and unique capacities of Eide, such as technology, sustainability and quality.​

One Eide

We will strengthen our bonds and create one Eide that collaborates, builds on each other's strengths and shares ups and downs together as a team.