Our vision and mission​

Our vision​

Our vision is to set the standard for the future of aquaculture. At a family-owned business with a long legacy it is important to us to operate in a way that will allow the next generation to continue the journey.   ​

Eide is not among the largest and will never be, but we can strive to be the best in many other aspects. This is what our vision is all about. We want to lead and be an example for others to follow. We want to farm sustainable food in the sea the future and the generations to come. We care about each other, our fish and the environment that we live and operate in. We have a strong passion for what we do and want to contribute actively to develop and improve our industry for the future. ​

We are also convinced that the future for salmon production in Norway is in the sea, and that it is our fjords and clean water that has been and will continue to be our primary competitive edge in a global competitive market. At the same time, we recognize the challenges of open net pens and take them seriously, realizing that we need new solutions to tackle the problems caused by the salmon lice. This is why we are committed to developing and implementing new and “lice-free” technology for sea-based aquaculture.

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Our mission and purpose ​

Our mission, or purpose, is to produce healthy and tasty seafood for the world’s population, with minimal footprint and emission. We understand that not everyone can eat salmon for dinner, but we still dare to claim that we can, and will, make a difference. We believe that our new technology Watermoon®, with closed units, free of lice and parasites, protected from the harsh weather and waves and without impacting the seabed beneath the farm, will become paradigm shift for aquaculture as we know it. Perhaps we can also use this technology on other species in warmer waters? Maybe we can use the sludge we collect as food for other species? ​

These thoughts are also the inspiration and driving force behind Salmon Eye, a floating work of art and exhibition center with the aim of promoting sustainable seafood production through experiences and discussion across trenches and disciplines, based on independent fact-based information. Inside is also our restaurant Iris, the pinnacle of our food innovation initiatives with unique ingredients and taste experiences. Here we challenge our guests to try new ingredients and tastes, presented through a one-of-a-kind expedition dinner.​

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